Our society today is as much visual as it is textual. 90% of the information transmitted in the human brain is visual! Therefore, a business needs to be strong in their graphic design in order to communicate with purpose. According to 3M Research, visuals are processed 60,000 times faster than text. By using quality graphics, a message can get communicated instantly in comparison to the use of text.
A business specifically needs to visually communicate its products or service’s features, benefits, and differentiations to its target market as a part of the marketing process. Because 65% of the population is classified as a visual learner, the money a business spends on graphic design is well worth the cost.
What is Graphic Design?
Google defines it as “the art or skill of combining text and pictures in advertisements, magazines, or books.” Although this is true, this is the 60,000 foot viewpoint of it. Graphic design includes so much more!
A more in-depth description would be the arrangement, organization, and manipulation of content, imagery, and graphic elements into digital and print mediums. This explanation enhances Google’s description to give more breadth and depth to explain the process in more detail.
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